TikTok: Scroll, Watch, Shop (UX Design)

TikTok is poised to be the next e-commerce platform.

Its rise to popularity has been a unique (and confusing) trend, mostly attracting Generation Z and younger audiences.
Now, celebrities all over the world have been hopping on the TikTok bandwagon, choosing to post fun videos on TikTok rather than other apps.
The app itself became so popular because of its less-serious vibe.

TikTok’s audience is young, creative and willing
to do ads for a cheaper price compared to Instagram. 

It’s clear that TikTok knows that its audience is eager to shop.

TikTok can expand the way users approach campaigns by adding in their own storefront feature right on the video itself when paused, rather than having to load a separate page. Personal pop-up storefronts for each influencer could be a valued feature to have a variety of exclusive campaigns run at the same time.

In this concept, the user would be able to instantaneously have the option to click and buy directly from the homepage. One pause will be to see what is advertised or promoted, a click on the icon/name of the item can reveal the price, and the last click on the price would direct the user to a checkout page.