Snapple partnered with A$AP Ferg on a film celebrating the role of corner stores in everyday New York culture, asking the question: “What do you call a corner store?” As Production Coordinator, I helped re-produce the original film into social assets for the launch of Ferg’s merch collaboration, ensuring the story translated across platforms and reached audiences where they live online.
Art Director: Kelsey Martinez
Copywriter: Ally Layton
Maker/Editor: Rohan Francis
Social Producers: Chris Totzke & Natriya Chunapongse
2021