Central Tent
For years, Central Tent relied on traditional methods like snail mail and free educational booklets — including
an industry-first tent map that served as a guide to what was possible in tent design. Later, trade shows became the primary way we connected with customers. By leaning into digital, we added a new chapter to that history: building a cohesive online presence through social media, revamping our website, and launching new tools like a digital inventory feature.
Together, these changes gave potential clients a way to discover us online, stay connected, and see the quality of our work at a glance. This evolution positioned Central Tent more competitively and gave us a digital presence that finally
matches the reputation we’ve built over 30 years.
Tent Parts Tool Launch
Managed the development and rollout of Central Tent’s “Parts Picker” Tool — a proprietary digital feature that makes it easier for clients to search, select, and generate lists of tent parts. From concept to launch, working with our website developer to bring this to life.
Before + After: Social Presence
Before (left)
Central Tent’s social media relied on ad hoc photos without a consistent brand identity.
After (right)
We introduced brand color guidelines and worked with our team to curate high-quality, cohesive content. Our feed now reflects the professionalism our customers associate with our company.
Behind the Work
These projects — from shaping our social media presence to overseeing the website redesign and guiding the launch of our proprietary Parts Picker Tool — were some of the first times I got to bring structure and strategy into a space where it hadn’t really existed before. They showed me how even small, consistent changes in presentation and process can transform how a business is perceived. More than that, they reinforced how much I enjoy shaping strategy in ways that create real, visible impact.