Dae Lim
Conversation with Dae Lim, Co-Founder of Sundae School
In March of 2025, I spoke with Dae Lim about building Sundae School, a fashion and cannabis brand rooted in Korean-American identity and storytelling. Our conversation touched on creativity, cultural authenticity, and the realities of scaling a brand in a competitive space. It was a chance to learn directly from a founder about blending vision with execution — and the importance of staying true to your story while growing a business. Below is the presentation I designed.
