Conversations
with Founders

I love learning from people who’ve built something of their own.
These conversations were a chance to hear directly from founders
about what it takes to grow an idea into a business.

In 2025, I’ve spoken with:

• Justin Pichetrungsi (Anajak Thai) — on honoring family legacy, taking creative risks, and reinventing a beloved restaurant for the future.

• Dae Lim (Sundae School) — on cultural authenticity, storytelling, and building a brand that stays true to its identity while scaling.

Each conversation gave me insights I carry into my own work: balancing strategy with creativity,
honoring roots while pushing forward, and building relationships that last.